“We are extremely delighted to have Diljit Dosanjh as the face of the brand in India. Diljit has effortlessly blended streetwear and culture and continues to be a massive influence on the youth of India. His approach matches the philosophy of FILA, which caters to the everyday lifestyle of young consumers, who are ambitious while being effortlessly fashionable. We could not have asked for a better association than Diljit, whose style statement is authentic and true,” Rohan Batra, managing director, Cravatex Brands Limited, which has an exclusive license for the brand FILA in India, said on the association.   
Source: The Financial Express