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September 2020
Aman Gupta, co-founder, boAt Lifestyle, said, "Diljit has a simple yet high spirited and lively personality. From his zany outfits to his chunky shoes to his impromptu comedy while conversing with electronic devices is what is admired by millions of millenials and Generation Z followers. Keeping the same in mind, we knew he is the perfect fit as a boAthead."
Source: Economic Times
“Punjabi music and folklore are bass-heavy and boAt’s high quality yet trendy products allows one to have a great sound experience. In boAt, I have a new partner, which is truely Indian, and resonates with my personality."
- Diljit Dosanjh
Source: Economic Times
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